Cross-border Cooperation Program Poland-Belarus-Ukraine 2014–2020 Logo - back to the main page of the website
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Polish-Ukrainian cooperation for the development of tourism and preservation of cultural heritage in the area covered by "The Picturesque East" brand





Project type







1.1 Promotion of local culture and history




Association of Local Action Group "Ziemia Chełmska" (Lubelskie Voivodeship, Poland)


Rivne Village Council (Rivne Oblast, Ukraine)
Białopole Commune (Lubelskie Voivodeship, Poland)
Dorohusk Commune (Lubelskie Voivodeship, Poland)
Kamień Commune (Lubelskie Voivodeship, Poland)
Leśniowice Commune (Lubelskie Voivodeship, Poland)
Wojsławice Commune (Lubelskie Voivodeship, Poland)
Żmudź Commune (Lubelskie Voivodeship, Poland)

TOTAL BUDGET 66 055.00 € ENI CO-FUNDING 59 449.50 €
DURATION 22 months 01.12.2019 - 30.09.2021

Project description

The Polish-Ukrainian border area of the Bug River was inhabited by three with different customs and traditions. The inhabitants have left a huge heritage in the form of monuments, handicrafts or already disappearing traditions. Due to the poor accessibility of these attractive places (lack of bicycle paths, designated and marked tourist routes) as well as weak promotion (no cultural heritage events, promotional campaigns), the tourist potential of this unique area is not fully recognisable.

The East_promotion project was designed to tackle these problems and attract tourists through a series of coordinated promotional activities based on "The Picturesque East" brand. In Poland, workshops will be organized for the Polish and Ukrainian participants, as well as an evening of Christmas traditions for children and adults in Strzelce (PL), culinary and handicraft trainings in Kumów Plebański (PL), “Multicultural Borderland” Festival in Wojsławice (PL), “Folk Culture” Festival in Turka (PL), Women’s Activity Tournament – “Active for cultural heritage”. Moreover, a joint bicycle rally will be organized in the village of Rivne (UA),  combined with an outdoor event based on the celebration of St. John’s Night. A bicycle route will be created in Kamień Commune (PL) and a small infrastructure in Kamień, Rivne and Turka villages. Common events will demonstrate the rich diversity of traditions of the Bug River area and the recreation opportunities it offers.

Taking into account geographical and cultural conditions, cross-border cooperation is one of the key elements of tourism development in the Bug River basin. Creating a common brand will enable effective competition for the acquisition of interest of potential tourists. Local communities will get an incentive to create and sell their own tourist products, attracting visitors to historical and cultural sites from Poland and Ukraine.


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