1.1 Promotion of local culture and history
Non-government organisation "Volyn Regional Initiatives Centre" (Volyn Oblast, Ukraine)
The Association of Local Governments of Euroregion Bug (Lubelskie Voivodeship, Poland)
The cross-border areas in the borderland of Poland and Ukraine are united by the history of families, which had a significant influence on political and cultural life throughout the centuries. One of the examples is Prince Sanguszko’s family, who held important administrative, political and military positions in the Rzeczpospolita and Grand Duchy of Lithuania having close connections to Lubelskie and Volyn regions. However, this common history and heritage are barely known to tourists and even local people.
The VirTour project team believes that exploring and promoting such pages of history can refresh cross-border cooperation resulting in an increased flow of tourists. The project puts a strong emphasis on new technologies, which are seen as a highly successful tool to reach the target audience and popularize common historical heritage. Therefore, its main product is a virtual tourist route related to the history of this remarkable family, entitled “Prince Sanguszko’s Family By-Ways”. It will enable travelling around places connected with the family using a website and a mobile application. The tour will consist of the images of landmarks with their descriptions, imported to a GIS/Google map and provided with additional information about tourist infrastructure and facilities. The route will be grounded on the outputs of the research about the life of Sanguszko’s family and the places related to their history. Other activities within the project include workshops, a conference and a promotional tour targeted at historians, museum professionals, tourism actors and media representatives. Also, an extensive promotional campaign will be conducted to attract the attention of stakeholders and potential tourists.
This project offers a good opportunity to create a new tourist product addressed to Polish and Ukrainian visitors, benefitting from local resources and latest IT trends. The project will promote tourism and economic development in the borderland of two neighbouring countries.
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