1.2 Promotion and preservation of natural heritage
Volyn Oblast Council (Volyn Oblast, Ukraine)
Włodawa Commune (Lubelskie Voivodeship, Poland)
The Włodawa Commune in Poland and the Shatsk Raion in Ukraine are famous for their postcard panoramas of dense forests and glittering lakes, inhabited by rare species of animals, filled with the magic of ancient legends and songs. It’s a true pearl of nature with the lace of 33 lakes, located within the adjacent Shatsk National and Sobiborski Landscape Parks. However, few Poles have heard of Pisochne Lake in Volyn, a magnificent site with crystal clear water and sandy beaches. On the other side of the border, in the Włodawa Commune, lakes lying among dense forests with the air filled with smell of pine trees are not known to Ukrainian visitors at all. This unique natural heritage lacks a recognizable visual image distinguishing these locations among others.
Having in mind the common challenge of the effective use of natural potential, the UPLA project partners – the Włodawa Commune and the Volyn Oblast Council, decided to create a tourist brand of the border region, a concept for its promotion and a website. The brand is meant to reflect the original characteristics of the area where lakes are the most precious natural attractions, while local history and well-preserved folklore create a unique cultural environment. Additionally, a new event – “Lake Mystery” festival will welcome its visitors for the first time within the project. The festival will take place on the shores of Pisochne Lake in the Shatsk Raion and Białe Lake in the Włodawa Commune, with Ukrainian and Polish performers and craftsmen involved. The key element of the festival will be a theatre performance inspired by local legends.
The UPLA project will promote the natural heritage of Western Polesie, located on the Polish-Ukrainian borderland and its unique wealth enhancing the tourist market of this area. The new tourist brand of the lake region with a promotional concept will make this area more competitive and recognizable, laying the foundations for further business and culture initiatives, contributing to the welfare of its communities.
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