1.2 Promotion and preservation of natural heritage
Volyn Oblast Council (Volyn Oblast, Ukraine)
Włodawa Commune (Lubelskie Voivodeship, Poland)
The Włodawa Commune in Poland and the Shatsk Raion in Ukraine are renowned for their picturesque landscapes featuring dense forests and shimmering lakes. These areas are home to rare animal species and carry the enchantment of ancient legends and songs. It’s a true pearl of nature with the lace of 33 lakes, located within the adjacent Shatsk National and Sobiborski Landscape Parks. Despite these natural wonders, few Poles are familiar with Pisochne Lake in Volyn, a stunning site with crystal-clear water and sandy beaches. Similarly, on the other side of the border, Ukrainian visitors are not acquainted with the lakes surrounded by dense forests and the aromatic scent of pine trees in the Włodawa Commune. This unique natural heritage lacks a recognizable visual image that sets these locations apart from others.
Addressing the common challenge of harnessing the natural potential effectively, the UPLA project partners – the Włodawa Commune and the Volyn Oblast Council – decided to create a tourist brand for the border region, a promotional concept, and a website. The brand captures the distinctive characteristics of the area, emphasizing the lakes as its most precious natural attractions, while the local history and well-preserved folklore contribute to a unique cultural environment. Additionally, a new event, the "Lake Mystery" festival, was organized on the shores of Pisochne Lake in the Shatsk Raion and Białe Lake in the Włodawa Commune. This vibrant festival blended music, theatre, traditional handicrafts, and local food, adding to the beauty of the area and revealing its hidden treasures.
The UPLA project has successfully promoted the natural heritage of Western Polesie, located on the Polish-Ukrainian borderland and its unique wealth enhancing the tourist market of this area. The newly established tourist brand of the lake region along with its promotional concept will make this area more competitive and recognizable, laying the foundations for further business and culture initiatives, contributing to the welfare of its communities.
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