A coherent, well-developed visualisation makes it easier to promote products, allows them to be better remembered by the final recipients. It is easier to arouse interest in a complex product that is well-thought-out from beginning to end and, additionally, attractively presented graphically. In the Polish-Ukrainian micro-project "Border Relations Across Neighborhood Development" (acronym BRAND), in order to promote itself effectively, its partners decided to create a tourism brand with an easily recognizable logo. The micro-project BRAND was implemented from September 2020 to November 2021 by the Rzeszów Poviat and Communal Enterprise “Uzhhorod Rayon Agency Of Development”.
Its general description can be found in the tab "Projects" on our website.
Within the project, two EXPO BRAND promotional events were organized – on 5th September 2021 in Błażowa and from 11th to 12th September 2021 in Uzhhorod. Both were an excellent opportunities to present the work of local craftsmen. Visitors could take part in handicraft workshops and watch presentations by local artists.
In order to reach a wider audience, show the beauty of the Rzeszów Poviat and Uzhhorod Rayon, and encourage people to visit these areas, two albums were published:
and promotional films were made showing the areas covered by the project:
An extremely important element of the project, which the partners focused on, was the development of visual identification and a graphic concept for promotional materials. Two tourist logotypes were developed for the needs of:
the Rzeszów Poviat - Regio Resovia
and Uzhhorod Rayon
Thanks to the promotional campaign of the local product handicraft creators from the area of the Rzeszów Poviat, a Gallery of Handicraftsmen was created containing photos and descriptions with the presentation of a portfolio of handicrafts creators from this area.
We invite you to visit the Rzeszów Poviat and the Uzhhorod Rayon, which thanks to the project have become more recognizable.
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